Audi AG is the company answerable for production of cars of the Audi model. Although not a fully-fledged provider themselves, Audi AG have created a huge profit on their successes over the years with cars such as the Audi TT. Audi AG is really a subsidiary of the Volkswagen Group who own 99.7% of all shares in the company.
Audi AG's motto is 'Vorsprung durch Technik', which translates into English as 'Advancement by way of technology'. It is this approach to technologies and class that has set Audi apart from its rivals considering that the company was formed all of the way back in 1899 by August Horch.
The very first Audi auto was produced in 1901 - albeit under the firm name 'Horch', named right after the founder. Horch was himself yet expelled from the company in 1909, and founded Audi as a second firm to rival Horch. The very first cars Audi produced had been 2.6L four cylinder models and three.6L models, gaining speed and momentum already in sales figures and profit.
During the Second World War, Audi provided a lot of cars and specially created military vehicles to the German military to aid them in their efforts. After Might 1940, no additional civilian production happened, with the company (now referred to as the 'Auto Union' right after a merger) decided to offer vehicles solely for military usage.
In 1964, properly after the war had finished, the Volkswagen Group moved in and bought a majority share of the firm, a conclusion that would prove to be remarkably profitable, revolutionizing the company and permitting it to surpass all limits anybody may have imagined for it.
Soon after a different merger in the late 1960s, the 'Auto Union' became referred to as 'Audi NSU Auto Union AG'. The first auto to be released right after this merger was the Audi 100, a different instant success, pursued by the Audi 80 and Audi 50 not long after. The Audi 50 was renamed the Volkswagen Polo in 1974.
Audi at this stage had an image of conservatism, and to remedy this they chose to move into the racing and high performance markets. The Audi Quattro, a turbocharged coupe was released to help with their aims in this sector.
Within the early 21st century, Audi is continuing to do nicely, with sales and profits growing on an annual basis, and Audi continuing to be regarded as one of the most productive auto businesses ever. In 2008, over a million units had been sold, and the net income was around three trillion euros, having a turnover over ten times this. Audi delivers employment to over fifty 1000 persons in countries worldwide and remains a formidable force in the motor car business currently.
Loading...